Privacy Policy
Last updated: July 1, 2026
This Privacy Policy explains how Cetera Finance ('we', 'us', 'our') collects, uses, discloses, and safeguards your personal information when you use our platform and services. We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Information We Collect
We collect information you provide directly to us, including your name, email address, phone number, date of birth, nationality, residential address, and financial information required for account opening and regulatory compliance.
As part of our Know Your Customer (KYC) and Anti-Money Laundering (AML) obligations, we collect identity documents, proof of address, source-of-funds information, and other verification data.
We automatically collect certain technical data when you use the Platform, including your IP address, device and browser information, log data, and usage patterns collected through cookies and similar technologies.
2. How We Use Your Information
We use your information to provide and operate the Platform, process transactions, verify your identity, maintain your account, and deliver customer support.
We use your data to comply with legal and regulatory obligations, detect and prevent fraud and financial crime, enforce our terms, and manage risk.
With your consent where required, we may use your information to send you service updates, marketing communications, and information about products that may be of interest. You may opt out of marketing at any time.
3. Data Storage and Security
We store your data on secure servers and apply technical and organizational measures — including encryption in transit and at rest, access controls, and monitoring — designed to protect it against unauthorized access, loss, or misuse.
We retain personal data for as long as necessary to provide our services and to meet our legal, regulatory, tax, and accounting obligations. Retention periods for financial and identity records are typically governed by applicable financial regulations.
4. Third-Party Sharing
We may share your information with trusted service providers who perform functions on our behalf, such as identity verification, payment processing, cloud hosting, and analytics, under contractual obligations to protect your data.
We may disclose your information to regulators, law enforcement, courts, or other authorities where required by law or to protect our legal rights. In the event of a merger, acquisition, or reorganization, your data may be transferred as part of that transaction.
We do not sell your personal information. Where data is transferred internationally, we implement appropriate safeguards such as standard contractual clauses.
5. Your Rights (GDPR & CCPA)
Depending on your jurisdiction, you have the right to access the personal data we hold about you, to request correction of inaccurate data, and to request deletion of your data where legally permissible.
You may have the right to object to or restrict certain processing, to request data portability, and to withdraw consent where processing is based on consent. California residents have the right to know what personal information is collected and to request its deletion, and the right not to be discriminated against for exercising these rights.
To exercise any of these rights, please contact us using the details provided below. We will respond within the timeframes required by applicable law. Note that some rights may be limited where we have a legal obligation to retain data.
6. Cookie Policy
We use cookies and similar technologies to operate the Platform, remember your preferences, analyze usage, and improve our services. Strictly necessary cookies are required for the Platform to function and cannot be disabled.
You can manage non-essential cookies through your browser settings or our cookie preferences tool where available. Disabling certain cookies may affect the functionality of the Platform.
7. Contact for Data Requests
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact our Data Protection Officer through the Contact Us page. We take all privacy inquiries seriously and will respond promptly.
You also have the right to lodge a complaint with your local data protection supervisory authority if you believe your rights have been infringed.